Course Content
Unit 1
0/52
L1- Concept of Journalism & Mass Communication
Quiz- Concept of Journalism & Mass Communication
L2- Mass Communication in India
Quiz- Mass Communication in India
L3- History, Growth and Development of Print Media
Quiz- History, Growth and Development of Print Media
L4- History, Growth and Development of Electronic Media
Quiz- History, Growth and Development of Electronic Media
L5: Major Landmarks in Print Media in Indian Languages
Quiz- Major Landmarks in Print Media in Indian Languages
L6- Major Landmarks in Electronic Media in Indian Languages
Quiz- Major Landmarks in Electronic Media in Indian Languages
L7- Medias Role in the Formulation of States of India
Quiz- Medias Role in the Formulation of States of India
L8- Media Criticism and Media Literacy
Quiz- Media Criticism and Media Literacy
L9: Press Council and Press Commissions of India
Quiz- Press Council and Press Commissions of India
L10: Status of Journalism and Media Education in India
Quiz- Status of Journalism and Media Education in India
L11- Media Policies of the Government of India Since Independence
Quiz- Media Policies of the Government of India Since Independence
L12- Models and Theories of Mass Communication (Part 1)
Quiz- Models and Theories of Mass Communication (Part 1)
L13- Models and Theories of Mass Communication (Part 2)
Quiz- Models and Theories of Mass Communication (Part 2)
L14- Models and Theories of Mass Communication (Part 3)
Quiz- Models and Theories of Mass Communication (Part 3)
L15- Models and Theories of Communication (Part 4)
Quiz- Models and Theories of Communication (Part 4)
L16- Normative Theories: Four Theories of the Press
Quiz- Normative Theories _ Four Theories of the Press
L17- Administrative and Critical Traditions in Communication
Quiz- Administrative and Critical Traditions in Communication
L18- Communication and Theories of Socio-Cultural Context
Quiz- Communication and Theories of Socio-Cultural Context
L19- Educational and Agricultural Change, Technological Determinism
Quiz- Educational and Agricultural Change, Technological Determinism
L20- Critique of Marshall McLuhan’s Views on Media and Communication and Marxist Approaches
Quiz- Critique of Marshall McLuhan’s Views on Media and Communication and Marxist Approaches
L21- Marxist Approaches, Information, and Knowledge Societies
Quiz- Marxist Approaches, Information, and Knowledge Societies
L22- Indian Traditions and Approaches to Communication from the Vedic Era to the 21st Century
Quiz- Indian Traditions and Approaches to Communication from the Vedic Era to the 21st Century
L23- Western and Eastern Philosophical, Ethical, and Aesthetic Perceptions of Communication
Quiz- Western and Eastern Philosophical, Ethical, and Aesthetic Perceptions of Communication
L24- Aristotle and Plato, Hindu, Buddhist, and Islamic Traditions in Communication
Quiz- Aristotle and Plato, Hindu, Buddhist, and Islamic Traditions in Communication
L25- Media and Culture – A Framework for Understanding Culture in a Globalized World
Quiz- Media and Culture - A Framework for Understanding Culture in a Globalized World
L26- Globalization with respect to politico-economic & socio-cultural developments in India
Quiz- Globalization with respect to politico-economic & socio-cultural developments in India
Unit 2
0/36
L1- Concept and definition of development communication
Quiz- Concept and definition of development communication
L2- Role of media and journalism in society
31:59
Quiz- Role of media and journalism in society
L3: Characteristics of Indian Society
Quiz- Characteristics of Indian Society
L4: Demographic and Sociological Impact of Communication
Quiz- Demographic and Sociological Impact of Communication
L5- Media and Specific Audiences
Quiz- Media and Specific Audiences
L6- Development and Social Change
Quiz- Development and Social Change
L7- Issues and Post-Colonial Conceptions
Quiz- Issues and Post-Colonial Conceptions
L8- Deconstruction of the Dominant Paradigm of Communication and Development
Quiz- Deconstruction of the Dominant Paradigm of Communication and Development
L9- Approaches to the Dominant Paradigm of Development
Quiz- Approaches to the Dominant Paradigm of Development
L10- Responses and Critique of Dominant Models
Quiz- Responses and Critique of Dominant Models
L11- Corporatisation of Development – Corporate Social Responsibility
Quiz- Corporatisation of Development - Corporate Social Responsibility
L12- Non-State Actors in Development, Mass Campaigns by NGOs, Government of India
Quiz- Non-State Actors in Development, Mass Campaigns by NGOs, Government of India
L13- International Agencies and Corporates, Paradigms and Discourse of Development Communication
Quiz- International Agencies and Corporates, Paradigms and Discourse of Development Communication
L14- Emergence of Global Civil Societies and the Public Sphere
Quiz- Emergence of Global Civil Societies and the Public Sphere
L15- Global Communication System – Nation State-Universal, National Communication Policies
Quiz- Global Communication System - Nation State-Universal, National Communication Policies
L16- Social Reformers – Raja Ram Mohan Roy and Pandit Madan Mohan Malaviya
Quiz- Social Reformers - Raja Ram Mohan Roy and Pandit Madan Mohan Malaviya
L17- Social Reformers – Part II _ Bal Gangadhar Tilak, Mahatma Jyotiba Phule, Mahatma Gandhi
Quiz- Social Reformers - Part II _ Bal Gangadhar Tilak, Mahatma Jyotiba Phule, Mahatma Gandhi
L18- Social Reformers – Part III _ Vinoba Bhave, Dr. B.R. Ambedkar, Deendayal Upadhyay, Dr. Ram Manohar Lohia
Quiz- Social Reformers - Part III _ Vinoba Bhave, Dr. B.R. Ambedkar, Deendayal Upadhyay, Dr. Ram Manohar Lohia
Unit 3
0/22
L1- News – Concepts and Determinants (Values)
Quiz- News - Concepts and Determinants (Values)
L2- Structure and Perspectives of News
Quiz- Structure and Perspectives of News
L3- Reporting for print, radio, television and digital media
Quiz- Reporting for print, radio, television and digital media
L4- Types of reporting, National and international news agencies and feature syndicates
Quiz- Types of reporting, National and international news agencies and feature syndicates
L5- Writing for Print, Electronic, and Digital News Media _ Translation-Transcreation
Quiz- Writing for Print, Electronic, and Digital News Media _ Translation-Transcreation
L6- Editing and Presentation Techniques for Print, Television, and Digital Media
Quiz- Editing and Presentation Techniques for Print, Television, and Digital Media
L7- Journalism as profession
Quiz- Journalism as profession
L8- Reportage of Contemporary Issues
Quiz- Reportage of Contemporary Issues
L9- Ethics of Reporting
Quiz- Ethics of Reporting
L10- Critique of Western News Values & Effect of New Technology on Global Communication Flows
Quiz- Critique of Western News Values & Effect of New Technology on Global Communication Flows
L11- Niche Reporting
Quiz- Niche Reporting
Unit 4
0/24
L1- Definition, Concept, and Functions of Advertising
Quiz- Definition, Concept, and Functions of Advertising
L2-Functions and Types of advertising
Quiz- Which of the following is the primary goal of commercial advertising?
L3- Evolution of Advertising
33:53
Quiz- Evolution of Advertising
L4- Ethics in Advertising and Theories of Communication in Advertising
22:49
Quiz- Ethics in Advertising and Theories of Communication in Advertising
L5- DAGMAR Model and Brand Management
Quiz- DAGMAR Model and Brand Management
L6- Advertising Management Agency – Role and Functions
32:14
Quiz- Advertising Management Agency – Role and Functions
L7- Structure of Advertising Agencies and Client-Agency Relationship
29:13
Quiz- Structure of Advertising Agencies and Client-Agency Relationship
L8- Media Planning and Budgeting
33:02
Quiz- Media Planning and Budgeting
L9- Advertising and Creativity
25:32
Quiz- Advertising and Creativity
L10- Advertising Language and Translation
28:12
Quiz- Advertising Language and Translation
L11- Advertising Campaign and Marketing
32:52
Quiz- Advertising Campaign and Marketing
L12- Advertising and Marketing Research
29:53
Quiz- Advertising and Marketing Research
Unit 5
0/14
L1- Concept of Public Relations and Corporate Communication
33:36
Quiz-Concept of Public Relations and Corporate Communication
L2- Structure of PR in State, Public, Private, and Non-Government Sectors
36:35
Quiz- Structure of PR in State, Public, Private, and Non-Government Sectors
L3- Tools and Techniques of PR and Corporate Communication
36:15
Quiz-Tools and Techniques of PR and Corporate Communication
L4- Crisis Communication and Crisis Communication Management
36:44
Quiz- Crisis Communication and Crisis Communication Management
L5- International Public Relations, communication audit
29:50
Quiz- International Public Relations and Communication Audit
L6- Models of Public Relations
27:23
Quiz- Models of Public Relations
L7- Public Relations and Corporate Communication
33:06
Quiz- Public Relations and Corporate Communication
Unit 6
0/54
L1- Concept of Law and Ethics in India and the Rest of the World
39:25
Quiz- Concept of Law and Ethics in India and the Rest of the World
L2- Constitution of India, Historical Evolution, and Relevance
54:11
Quiz- Constitution of India, Historical Evolution, and Relevance
L3- Concept of Freedom of Speech and Expression in the Indian Constitution
45:38
Quiz- Concept of Freedom of Speech and Expression in the Indian Constitution
L4- Defamation, Libel, Slander-IPC 499-502, Sedition IPC 124(A)
45:55
Quiz- Defamation, Libel, Slander - IPC 499-502, Sedition IPC 124(A)
L5- Contempt of Courts Act 1971
40:15
Quiz- Contempt of Courts Act, 1971
L6- Official Secrets Act 1923
41:16
Quiz- Official Secrets Act, 1923
L7- Press and Registration of Books Act 1867
44:46
Quiz- Press and Registration of Books Act, 1867
L8: The Working Journalists and Other Newspaper Employees (Conditions of Service) and Miscellaneous Provisions Act, 1955 & Wage Boards
38:08
Quiz- The Working Journalists and Other Newspaper Employees (Conditions of Service) and Miscellaneous Provisions Act, 1955 & Wage Boards
L9- Law of Obscenity (Section 292-294 of IPC)_ the Miller Test, the Hicklin Test
27:49
Quiz- Law of Obscenity (Section 292-294 of IPC); the Miller Test, the Hicklin Test
L10- Indecent Representation of Women (Prohibition) Act, 1986
40:45
Quiz- Indecent Representation of Women (Prohibition) Act, 1986
L11- Scheduled Castes and Tribes Prevention of Atrocities Act, 1989
32:43
Quiz- Scheduled Castes and Scheduled Tribes (Prevention of Atrocities) Act, 1989
L12- Parliamentary Privileges
44:26
Quiz- Parliamentary Privileges
L13- Famous Cases Involving Journalists and News Media Organisations
31:49
Quiz- Famous Cases Involving Journalists and News Media Organisations
L14- Right to Information Act, 2005
42:28
Quiz- Right to Information Act, 2005
L15- Copyright Act, 1957
36:11
Quiz- Copyright Act, 1957
L16- Intellectual Property Rights (IPR)
42:17
Quiz- Intellectual Property Rights (IPR)
L17- Cable Television Networks (Regulation) Act, 1995
24:42
Quiz- Cable Television Networks (Regulation) Act, 1995
L18- Information Technology Act (Relevant) 2000 and Cyber Laws
Quiz- Information Technology Act (Relevant) 2000 and Cyber Laws
L19- Drugs and Magic Remedies Act 1956
Quiz- Drugs and Magic Remedies Act 1956
L20- Delivery of Books & Newspapers (Public Libraries) Act, 1956
Quiz- Delivery of Books & Newspapers (Public Libraries) Act, 1956
L21- Cinematograph Act 1952 and Film Censorship
Quiz- Cinematograph Act 1952 and Film Censorship
L22- Press Council Act as Amended from Time to Time
Quiz- Press Council Act as Amended from Time to Time
L23- ASCI and Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954
Quiz- ASCI and Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954
L24- Various Regulatory Bodies for Print Media
Quiz- Various Regulatory Bodies for Print Media
L25- Various Regulatory Bodies for Television
Quiz- Various Regulatory Bodies for Television
L26- Various Regulatory Bodies for Advertising & PR
Quiz- Various Regulatory Bodies for Advertising & PR
L27- Various Regulatory Bodies for the Internet
Quiz- Various Regulatory Bodies for the Internet
Unit 7
0/16
L1- Definition and Concept of Media Management
00:00
Quiz- Definition and Concept of Media Management
L2- Grammar of Electronic Media
34:57
Quiz- Grammar of Electronic Media
L3- Communication Design Theories and Practice
33:35
Quiz- Communication Design Theories and Practice
L4- Media Production Techniques – Print Media
34:56
Quiz- Media Production Techniques – Print Media
L5- Media Production Techniques – Electronic Media
35:36
Quiz- Media Production Techniques – Electronic Media
L6- Digital Media Production Techniques
34:00
Quiz- Digital Media Production Techniques
L7- Economics and Commerce of Mass Media in India
29:58
Quiz- Economics and Commerce of Mass Media in India
L8- Principles and Management in the Media Industry Post-Liberalization
Quiz- Principles and Management in the Media Industry Post-Liberalization
Unit 8
0/14
L1- ICT and Media – Definition, Characteristics, and Role
35:39
Quiz- ICT and Media – Definition, Characteristics, and Role
L2- Computer-mediated communication (CMC) and Impact of ICT on Mass Media
34:11
Quiz- Computer-Mediated Communication (CMC) and the Impact of ICT on Mass Media
L3- Digitisation and Social Networking
32:34
Quiz- Digitisation and Social Networking
L4- Mobile adaption and new generation telephony by media
32:45
Quiz- Mobile Adaptation and New Generation Telephony by Media
L5- Ethics and New Media
33:03
Quiz- Ethics and New Media
L6- ICT in Education and Development in India
33:21
Quiz- ICT in Education and Development in India
L7- Animation – Concepts and Techniques
26:48
Quiz- Animation - Concepts and Techniques
Unit 9
0/36
L1 – Film Theory
43:36
Quiz- Film Theory
L2 – Television Theory
36:54
Quiz- Television Theory
L3 – Film and Identity in Indian Film Studies
30:57
Quiz- Film and Identity in Indian Film Studies
L4 – Leading Film Directors of India Before Independence
41:03
Quiz- Leading Film Directors of India Before Independence
L5 – Leading Film Directors of India After Independence
45:25
Quiz- Leading Film Directors of India After Independence
L6 – Indian Cinema in the 21st Century
47:23
Quiz- Indian Cinema in the 21st Century
L7 – Approaches to Analysis of Indian Television
41:38
Quiz- Approaches to Analysis of Indian Television
L8 – Visual Communication and Visual Analysis
44:48
Quiz- Visual Communication and Visual Analysis
L9 – Basics of Film Language and Aesthetics
42:39
Quiz- Basics of Film Language and Aesthetics
L10 – The Dominant Film Paradigm
44:17
Quiz- The Dominant Film Paradigm
L11 – Evolution of Indian Cinema_ Commercial Genres
44:51
Quiz- Evolution of Indian Cinema: Commercial Genres
L12 – Evolution of Indian Cinema_ Non-Commercial Genres
47:06
Quiz- Evolution of Indian Cinema: Non-Commercial Genres
L13 – The Hindi Film Song
47:15
Quiz- The Hindi Film Song
L14 – Indian Aesthetics and Poetics_ The Theory of Rasa and Dhvani
44:36
Quiz- Indian Aesthetics and Poetics: The Theory of Rasa and Dhvani
L15 – National Cinema Movements_ Soviet Montage Cinema, German Expressionistic Cinema
41:52
Quiz- National Cinema Movements: Soviet Montage Cinema, German Expressionistic Cinema
L16 – Italian Neo-Realistic Cinema, French New Wave Cinema
44:07
Quiz- Italian Neo-Realistic Cinema, French New Wave Cinema
L17 – British New Wave Cinema, Indian New Wave Cinema, Period Cinema
44:38
Quiz- British New Wave Cinema, Indian New Wave Cinema, Period Cinema
L18 – Cinema in the New Millennium
44:08
Quiz- Cinema in the New Millennium
Unit 10
0/40
L1 – Definition, Concept, Constructs and Approaches to Communication Research Process
31:33
Quiz- Definition, Concept, Constructs and Approaches to Communication Research Process
L2 – Research Design and Its Types
25:49
Quiz- Research Design and Its Types
L3 – Variables and Their Types
31:14
Quiz- Variables and Their Types
L4 – Quasi-Experimental Research_ Structure and Components
23:38
Quiz- Quasi-Experimental Research: Structure and Components
L5 – Applied, Historical, and Analytical Research
30:38
Quiz- Applied, Historical, and Analytical Research
L6 – Hypothesis and Its Types
32:05
Quiz- Hypothesis and Its Types
L7 – Research in Journalism & Magazines
32:09
Quiz- Research in Journalism & Magazines
L8 – Research in Advertising & Public Relations
29:37
Quiz- Research in Advertising & Public Relations
L9 – Research in Television and Cinema
29:16
Quiz- Research in Television and Cinema
L10 – Research in Animation, Graphics, and Children’s Media
32:04
Quiz- Research in Animation, Graphics, and Children’s Media
L11 – Research in Internet and Social Media Practices
36:57
Quiz- Research in Internet and Social Media Practices
L12 – Communication, Journalism and Media Research in India
31:42
Quiz- Communication, Journalism and Media Research in India
L13 – Types of Sampling Methods in Research _ Probability and Non-Probability Sampling Techniques
31:28
Quiz- Types of Sampling Methods in Research | Probability and Non-Probability Sampling Techniques
L14 – Scaling Techniques
33:45
Quiz- Scaling Techniques
L15 – Methods and Tools of Data Collection
29:47
Quiz- Methods and Tools of Data Collection
L16 – Media-Specific Methods_ Exit Polls, Opinion Polls, Telephone & SMS Surveys in GEC Research
Quiz- Media-Specific Methods: Exit Polls, Opinion Polls, Telephone & SMS Surveys in GEC Research
L17 – Data Analysis, Testing, and Interpretation
Quiz- Data Analysis, Testing, and Interpretation
L18 – Tests of Variance_ Univariate, Bivariate, Multivariate & Tests of Significance
Quiz- Tests of Variance: Univariate, Bivariate, Multivariate & Tests of Significance
L19 – Computer-Mediated Research
Quiz- Computer-Mediated Research
L20 – Ethical Considerations in Research
Quiz- Ethical Considerations in Research
Advance Course Dec 2025 : UGC-NET Exam Mass Communication
This Lesson will be available from 21/11/2025
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